2023 PRI Show Registration Now Open

The Grand PRI of Shows

Registration for the 2023 PRI Show, the most influential business event in racing, is now open here. Scheduled for December 7-9 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the PRI Show will give PRI Members access to the newest parts, latest technology, and countless manufacturers and service providers, as well as unlimited opportunities to network face-to-face with industry leaders.

pri show floor

“The PRI Show is the racing industry’s premier event where thousands of dedicated motorsports professionals gather every year to conduct business and network in person,” said Karin Davidson, PRI Trade Show Director. “Professionals from all forms of motorsports attend the Show to set themselves up for success in the upcoming racing season and beyond.”

The 2023 PRI Show will feature educational seminars, activations, and displays that are unique to the event. Attendees will have unmatched access to live demonstrations, numerous conferences, and special features like the traditional Grand Opening Breakfast, Featured Products Showcase, Machinery Row, Trailer Exhibits, and the EV & ALT Racing Zone—all in a single location.

In addition, new attractions like the PRI Esports Arena, showcasing the latest Esports and SIM racing technology; PRI Paddock, where leading podcasters will interview key industry personalities; and PRI E-Karting Classic, a live e-kart racing event inside Lucas Oil Stadium, make the 2023 PRI Show a can’t-miss event.

“With more than 1,000 exhibiting companies, thousands of qualified professionals in attendance, and numerous exclusive features and seminars, the 2023 PRI Show provides the best ROI in motorsports,” said Jim Liaw, PRI General Manager. “It is the three biggest business days in racing, and manufacturers, buyers, and media come together to help the industry grow and succeed.”

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.

To register for the 2023 PRI Show, secure hotel reservations, and RSVP for exclusive PRI Education seminars, visit here.


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The monthly business magazine, PERFORMANCE RACING INDUSTRY, is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PERFORMANCE RACING INDUSTRY has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and much, much more. With issues between 130 and 380+ pages, it is the most closely read magazine inside racing.